Meet the cast of our Spring/Summer 2025 campaign

Thibaud Guoynnet

Thibaud Guyonnet, Creative Director and former Buyer of iconic Berlin design space Voo Store, is making waves in interiors and men’s style. His wardrobe aesthetic? “Simple outfits” and comfort – “I underdress often.” He’s also an advocate for bringing sustainability and “a bit of romance” into the fashion industry through expert craftmanship. After a trip to Japan, he was inspired by its artisans’ dedication “to mastering skills... generation after generation. That’s something that we’ve lost a little bit,” he shares.

An appreciation of a slower pace and time-sanctified processes is familiar ground for Thibaud. “I grew up in a village of twelve people with my grandparents, parents and cousins. I’m a real country boy... we’ve been there for five hundred years,” he reflects. “You have the stables in the middle of the village, one little cross and a bread oven. Every summer, we get together and bake bread for a whole weekend.” And it’s here, in Bornier, France, where he’s built a hilltop glass house, forming part of his dream to create an artist residency and a symbolic ‘homecoming moment’, after years of feeling the need to leave to embrace his identity. “As a gay guy, when you come out you think you have to run away from home to be yourself – especially when you live in a small town – and after a while, you realise that to be fully yourself, you actually have to go back home.“

Maya Gunn

Model and entrepreneur Maya Gunn is the founder of Creative Licence, a platform that curates art experiences in London bars and cafés. The project evolved from a desire to cultivate a space for “casual creativity,” community and an opportunity to de-stress. These days, Maya’s been captivated by lino printing – “you can really quickly create a striking print, even if it’s just a simple line drawing that’s then carved out” – and she feels most inspired when she’s on the move. It's fortunate, then, that modelling offers her plenty of opportunity to travel. “I get my creative ideas when I’m on trains or planes,” she says, valuing the meditative solo time.

Her exposure to a spectrum of designers and fashion codes has also shaped her sense of personal style: “It’s another creative outlet for how you can express yourself,” she explains of enjoying mixing new fashion finds with vintage pieces. And, this spring, tank tops and a denim skirt are high on her list – “it’s fun to finally get the chance to wear those things that rarely escape from my wardrobe.” With the season’s arrival, Maya feels a surge of optimism. “The hope that the sun’s coming back out, especially in London – the trees are getting green again, the flowers are coming out. That’s the most inspiring thing.”

Benjamin Patch

Ceramicist, Creative Director and former athlete Benjamin Patch is the founder of be.assembly, a collective of artists, designers and craftsmen. He describes his vocation as a lifelong pursuit, the culmination of his experiences, starting with his childhood on the small island of Tonga, in the South Pacific. “I’ve loved fashion since I was a kid. I was drawing women’s clothing on the back of church pamphlets,” he recalls. As a teenager, he danced and played sports – experiences that shaped his creative path. “As an adult, you get to translate the story you’ve created up until that point and put it towards something, or help someone else to put it towards something,” he says, reflecting on his role as a Creative Director.

His attitude towards fashion has evolved over time: ”Fashion can serve its best purpose as a tool for someone to convey their personal identity, style and expression… to take pieces or ideas that [fashion houses] created and turn it into your own.” His wardrobe is “a washing machine of things,” but his clothes are “always textural… that feel good.” On the day of shooting the Spring/Summer 2025 campaign, he wears a necklace from a friend, a reminder to maintain a “synergetic balance”, with a hidden yin and yang symbol turned inward. 

Imke Ligthart

Imke Ligthart, artist, sustainability advocate and mother, refuses to be defined by a profession. Her creativity spans improvisational theatre, dance and photography, her signature mode of expression – one that she’s cultivated since her teens. “I love photography the most – especially when I can create my own reality. I like simple crafts and bring them into my sets... a stick can become a sword, a flower can become a crown,” she reflects. “My grandfather was a photographer; my father also did a lot of photography. So, it’s in the blood.”

Fashion, too, is a language she uses to express herself. It’s always been “a tool to show, even just for myself, how I feel”, she explains, drawing inspiration from new experiences, often with her three-year-old son, who she lives with in Ibiza, immersed in the blissful wilds of the Balearic Island. “I’ve always had a very playful life, but [now] even more so in a way, as I have a little child… we travel, we have a lot of fun together,” she says. “I dance a lot in the living room with my toddler. I think it’s almost a daily thing… that brings me happiness.” This season, Imke also equates joy with the first bloom of the tulips that connect her to her Dutch roots. “Every time I see a tulip, I think of home, I think of my mum who used to buy tulips all the time… it holds memories.”