The Smiley Company
Spread joy and DO GOOD by joining us for our new charity partnership with The Smiley Company, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, The Smiley Company – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.
This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and a pop-up of exclusive product* splashed with positivity. With all proceeds donated to our DO GOOD charity partners – SmartWorks, Into University, Brides Do Good and World Connect.
Visit the Bicester Village Train Station Hub to discover the Smiley product and donate to DO GOOD!
So, get ready for a summer of smiles at Bicester Village… you’ll bring a smile to those in need.
*On sale while stocks last
Shop the Smiley® x DO GOOD collaboration
Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August. Available for a limited time only.
Hero tote bag
£20
The Smiley Company
Beach towel
£25
The Smiley Company
Black t-shirt
£25
The Smiley Company
White t-shirt
£25
The Smiley Company
Black sliders
£20
The Smiley Company
Bucket hat L/XL black
£30
The Smiley Company
Hero tote bag
£20
The Smiley Company
Bucket hat S/M white
£15
The Smiley Company
Water bottle
Take the Time to Smile… and DO GOOD
This summer’s takeover from The Smiley Company builds upon a long-standing commitment from The Bicester Collection to DO GOOD. In this shared mission, we spread a message of positivity, reveal smiles and unlock futures for women and children, wherever they’re born – with 100% of proceeds donated to our DO GOOD charity partners. View more about our partners below.
Brides Do Good
Social enterprise Brides do Good believes in a world where all girls have the right to a childhood.
read moreIntoUniversity
IntoUniversity seek to help every child realise their potential and make any ambition achievable with its innovative programme of support.
view moreSmart Works
Smart Works help unemployed women in need by providing them with the clothes, coaching and confidence to succeed at job interview.
see moreWorld Connect
World Connect believe that the projects with the greatest potential for impact are not imposed upon a community, but come from within it.
discover more
TM & © 1971 – 2022 Smiley