Spread joy and DO GOOD by joining us for our new charity partnership with The Smiley Company, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, The Smiley Company – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.

This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and a pop-up of exclusive product* splashed with positivity. With all proceeds donated to our DO GOOD charity partners – SmartWorks, Into University, Brides Do Good and World Connect.

Visit the Village and tap to donate to our DO GOOD charity partners.

So, get ready for a summer of smiles at Bicester Village… you’ll bring a smile to those in need.

*On sale while stocks last

Shop the Smiley® x DO GOOD collaboration

Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August. Available for a limited time only.

£25

The Smiley Company

Black sliders

Hero tote bag

£20

The Smiley Company

Beach towel

£25

The Smiley Company

Black t-shirt

£25

The Smiley Company

White t-shirt

£25

The Smiley Company

Black sliders

£20

The Smiley Company

Bucket hat L/XL black

£30

The Smiley Company

Hero tote bag

£20

The Smiley Company

Bucket hat S/M white

£15

The Smiley Company

Water bottle

Take the Time to Smile… and DO GOOD

This summer’s takeover from The Smiley Company builds upon a long-standing commitment from The Bicester Collection to DO GOOD. In this shared mission, we spread a message of positivity, reveal smiles and unlock futures for women and children, wherever they’re born – with 100% of proceeds donated to our DO GOOD charity partners. View more about our partners below.

  • Brides Do Good

    Social enterprise Brides do Good believes in a world where all girls have the right to a childhood.

    read more

  • IntoUniversity

    IntoUniversity seek to help every child realise their potential and make any ambition achievable with its innovative programme of support.

    view more

  • Smart Works

    Smart Works help unemployed women in need by providing them with the clothes, coaching and confidence to succeed at job interview.

    see more

  • World Connect

    World Connect believe that the projects with the greatest potential for impact are not imposed upon a community, but come from within it.

    discover more

TM & © 1971 – 2022 Smiley