The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi, its founder and creative director. AMI captures a particular type of the French capital’s nonchalance, one that is young, cool and carefree. Standing for a relaxed, authentic and friendly approach to fashion, AMI was awarded the prestigious ANDAM prize in 2013.
AMI now has 34 stores in Europe, UK, US, Korea, Japan and mainland China, as well as almost 700 points of sale worldwide.
