Korean-born, London-based designer Eudon Choi leads the way when it comes to sartorial sophistication. Applying his background in men’s tailoring to the female fashion industry, the designer brings his globally recognised collections to the catwalk and beyond with his eponymous womenswear brand.

His collections are inspired by art, architecture and historical figures – exploring the beauty in everything from the British coastline to Berber rugs. What remains consistent, however, is the brand’s sleek, modernist identity.

Since its establishment in 2009, Eudon Choi has become a regular at London Fashion Week, receiving numerous accolades for its meticulously constructed collections. The brand’s intelligent yet playful approach to design wins over its cult fashion following season after season.