The Bicester Collection

An unforgettable shopping experience

Where memories are made

Discover The Bicester Collection, 11 luxury open-air shopping destinations in Europe and China. Explore fashion from the world’s leading designers with year-round savings, experience exquisite hospitality and relax in elegant restaurants… the possibilities are endless!

In partnership with

Your exclusive offer

Valid until 31 December 2024 at any of the nine Villages in Europe for NHE Travel and YouYouJi guests

  • A 10% saving on purchases

  • 10% off Shopping Packages

Visit the Village websites to discover additional seasonal offer periods and enjoy even more spectacular savings from leading luxury brands.

How to claim your offer

  1. To redeem your 10% saving, simply download your VIP Pass by selecting the relevant Village you wish to visit below, add the QR code to your eWallet and present it in participating boutiques and restaurants.

  2. Book your Shopping Package below using the promotional code ‘NANHWA10’ at least 48 hours in advance.

    *Terms and Conditions apply.

Download your VIP Pass from the relevant Village below:

Book Shopping Packages here and enter the promotional code at the point of purchase.

Click here for Terms and Conditions


*10% saving is applied to the Village price in participating boutiques and restaurants. This promotion cannot be used in conjunction with any other offer. Shopping Packages are subject to availability and must be booked 48 hours in advance. For full terms and conditions, please click here.

  • Your style preview

    Enjoy a sneak peek at the latest fashion, homeware, beauty and more from our brilliant boutiques.

    Explore the collections

  • What’s new across the Collection?

    From insider styling secrets to travel tips and more, catch up on the latest in style, travel culture and cuisine.

    READ OUR STORIES