The Bicester Collection

An Unforgettable Shopping Experience

Fresh air, fresh fashion

Enjoy an unforgettable shopping experience at The Bicester Collection, 11 open-air destinations across Europe and China. The brands are world-class. The hospitality is unprecedented. The restaurants are renowned. The savings are remarkable!

In partnership with

Your exclusive offer

Valid until 31 December 2022 at any of the nine Villages in Europe for I Prefer Insider members

  • A 10% saving on purchases

  • Complimentary £/€10 refreshment voucher

  • Savings of up to 70% in The Extraordinary Sale

Visit the Village websites to discover additional seasonal offer periods and enjoy even more spectacular savings from leading luxury brands. Plus, you can now explore collections from your favourite Village boutiques at a time and from a place that suits you with our Virtual Shopping service.

How to claim your offer

  1. To redeem your 10% saving, simply download your VIP Pass by selecting the relevant Village you wish to visit below, add the QR code to your eWallet and present it in participating boutiques and restaurants.

  2. To receive your refreshment voucher, present your VIP Pass at the Tourist Information Centre/Concierge Services upon arrival at the Village.

  3. To enjoy The Extraordinary Sale savings, shop in person or via the Virtual Shopping service during the dates listed below.

    *Terms and Conditions apply.

Download your VIP Pass from the relevant Village below:

Discover unmissable offers in The Extraordinary Sale
  • Bicester Village, London – Enjoy up to 60% off from 16 June to 14 August
  • Kildare Village, Dublin – Enjoy 20% off and more from 2 June to 4 July
  • La Vallée Village, Paris – Enjoy 50% off the Village price from 4 June to 31 July
  • Wertheim Village, Frankfurt – Enjoy up to 70% off the recommended retail price from 17 June to 30 July
  • Ingolstadt Village, Munich – Enjoy up to 70% off the recommended retail price from 17 June to 30 July
  • Maasmechelen Village, Brussels – Enjoy up to 60% off from 1-31 July
  • Fidenza Village, Milan – Enjoy up to 70% off the Village price from 2 July to 30 August
  • La Roca Village, Barcelona – Enjoy up to 70% off the Village price from 17 June to 30 August
  • Las Rozas Village, Madrid – Enjoy up to 70% off the Village price from 17 June to 30 August


Click here for Terms and Conditions


*Reduction is applied to the Village price in participating boutiques and restaurants. This promotion cannot be used in conjunction with any other offer, including the refreshment voucher. Offer not valid at Maasmechelen Village during blackout periods (June and December) and sales periods (July and January). For full terms and conditions please click here. The Extraordinary Sale/Days dates may be subject to change. Refer to the Village website for the latest. Please note that you must be a resident of the country in which a Village is located in order to access Virtual Shopping with that Village. information.

What’s new across the Collection?

From newly arrived collections and art installations to styling tips from our experts, catch up on the latest in style, travel, culture and cuisine.

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Virtual Shopping

Discover Virtual Shopping

Shop with your favourite boutiques from the comfort of your home with our new Virtual Shopping service. Connect with the brands of your choice during a private virtual appointment and enjoy direct delivery to your door.