The Bicester Collection

An unforgettable shopping experience

Where memories are made

Discover The Bicester Collection, 11 luxury open-air shopping destinations in Europe and China. Explore fashion from the world’s leading designers with year-round savings, experience exquisite hospitality and relax in elegant restaurants… the possibilities are endless!

In partnership with

Your exclusive offer

Valid until 31 December 2024 at any of the Villages in Europe for Smart Traveller members

  • A 10% saving on purchases

  • Access to the Private Sale

Discover partner offers from the worlds of travel, hospitality, financial services and more. Learn more about their loyalty programmes and offers on the website.

How to claim your offer

  1. To redeem your 10% of saving and access to Private Sale, simply download your VIP Pass by selecting the relevant Village you wish to visit below, add the QR code to your eWallet and present it in participating boutiques and restaurants.

    *Terms and Conditions apply.

Download your VIP Pass from the relevant Village below:

Discover unmissable offers during Private Sale
  • Bicester Village, London – From 4 May to 2 June 2024
  • Kildare Village, Dublin – From 18 April to 6 May 2024
  • La Vallée Village, Paris – From 12 to 22 April 2024
  • Wertheim Village, Frankfurt – From 26 April to 8 May 2024
  • Ingolstadt Village, Munich – From 26 to 30 April 2024
  • Maasmechelen Village, Brussels – From 1 to 20 May 2024
  • Fidenza Village, Milan – From 11 to 19 May 2024
  • La Roca Village, Barcelona – From 2 to 20 May 2024
  • Las Rozas Village, Madrid – From 25 April to 12 May 2024

Click here for Terms and Conditions

*10% saving is applied to the Village price in participating boutiques and restaurants. This promotion cannot be used in conjunction with any other offer including Private Sale. For full terms and conditions, please click here. Private Sale dates are subject to change. Please check the Village websites for the latest information.

  • Your style preview

    Enjoy a sneak peek at the latest fashion, homeware, beauty and more from our brilliant boutiques.

    Explore the collections
  • What’s new across the Collection?

    From insider styling secrets to travel tips and more, catch up on the latest in style, travel culture and cuisine.