Spread joy and Do Good by joining us for our new charity partnership with Smiley®, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, Smiley® – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.

This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and exclusive product splashed with positivity to purchase at the Kildare Village Concierge. With all proceeds donated to Barretstown – which works to rebuild the lives of children affected by serious illness, and their families, in a safe, fun, and supportive environment. So, get ready for a summer of smiles at Kildare Village… you’ll bring a smile to those in need.

Shop the Smiley® x DO GOOD collaboration

Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August. Available for a limited time only.

The Smiley Hero Tote bag La Vallée Village

The Smiley Company

Hero tote bag
The Smiley Company black sliders La Vallée Village

The Smiley Company

Black sliders
The Smiley Company beach towel La Vallée Village

25 €

The Smiley Company

Beach towel
The Smiley Company white T-shirt La Vallée Village

25 €

The Smiley Company

White t-shirt
The Smiley Company black bucket hat La Vallée Village

20 €

The Smiley Company

Bucket Hat L/XL black
The Smiley Company water bottle La Vallée Village

15 €

The Smiley Company

Water bottle
The Smiley Company black t-shirt La Vallée Village

25 €

The Smiley Company

Black t-shirt
The Smiley Company white bucket hat La Vallée Village

20 €

The Smiley Company

Bucket Hat S/M white

Bring a smile to those in need

This summer’s takeover from The Smiley Company builds upon a long-standing commitment from Kildare Village and The Bicester Collection to Do Good. In this shared mission, we're supporting Barretstown – which works to rebuild the lives of children affected by serious illness, and their families, in a safe, fun, and supportive environment – by donating 100% of proceeds to charity.

Support Barretstown