Spread joy and Do Good by joining us for our new charity partnership with Smiley®, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, Smiley® – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.

This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and exclusive product splashed with positivity to purchase at the Kildare Village Concierge. With all proceeds donated to Barretstown – which works to rebuild the lives of children affected by serious illness, and their families, in a safe, fun, and supportive environment. So, get ready for a summer of smiles at Kildare Village… you’ll bring a smile to those in need.

Shop the Smiley® x DO GOOD collaboration

Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August. Available for a limited time only.

20 €

The Smiley

笑脸托特包

25 €

The Smiley

黑色拖鞋

25 €

The Smiley Company

Beach towel

25 €

The Smiley Company

White t-shirt

20 €

The Smiley Company

Bucket Hat L/XL black

15 €

The Smiley Company

Water bottle

25 €

The Smiley Company

Black t-shirt

20 €

The Smiley Company

Bucket Hat S/M white

Bring a smile to those in need

This summer’s takeover from The Smiley Company builds upon a long-standing commitment from Kildare Village and The Bicester Collection to Do Good. In this shared mission, we're supporting Barretstown – which works to rebuild the lives of children affected by serious illness, and their families, in a safe, fun, and supportive environment – by donating 100% of proceeds to charity.

Support Barretstown