The new boutiques to know
A shift in season is just the nudge we need to embrace newness. With reimagined staples from an iconic French brand, quirky childrenswear to take them back to school and sustainable labels that are changing the game, these new openings are ones to bookmark
01 The Animals Observatory

Eclectic, fun and endlessly comfortable, this Barcelona-based brand has the coolest back-to-school collection. Visit the pop-up, open until 25 September, to shop a playful range of unisex pieces, bursting with unique prints and bold colourways. Plus, with collections created from recycled materials, in workshops across Spain and Portugal, you can enjoy a greener shop, with quality pieces you’ll reach for again and again.

The Animals Observatory

The Animals Observatory

Planet-conscious pieces
Shared wardrobe

Despite being a children's brand at heart, The Animals Observatory appeals to grown-up fashion fans too, such as Spanish model Vanesa Lorenzo. Shop her most recent collection, featuring the star-print cardigan pictured above, when you visit.

Spotted in the boutique

The Animals Observatory

Colorful ROMA sweater for girl

The Animals Observatory

Black sweater with stars

The Animals Observatory

Yellow shirt with drawings for boy

The Animals Observatory

Yellow Sneakers

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Shop the Village virtually and enjoy our brilliant brands direct to your door.

IRO Paris

Invest in thoughtfully designed staples
Denim Meets Leather

Before founding IRO Paris in 2004, brothers Arik and Laurent Britton worked in the music industry – a major source of inspiration for the brand. Iconic pieces from the French label include high-waisted jeans, fringed miniskirts and leather biker jackets, as above.

02 IRO Paris

Basics with a twist. Simple and effortlessly cool. Parisian style for every day. IRO Paris is guaranteed to become one of your wardrobe favourites. The brand’s collections are a perfect play of opposites – think black and white, sophisticated luxury and street punk, minimalist and boho style, leather and silk, cashmere and cotton, sneakers and stilettos. It’s no wonder it’s loved by the likes of Kate Moss, Charlotte Gainsbourg and Vanessa Paradis.

IRO Paris
Spotted in the boutique

IRO Paris

High heel silver boot

IRO Paris

Black belt

IRO Paris

Silver half moon bag

IRO Paris

Black bucket hat
03 Ecoalf

Where others see waste, Ecoalf sees raw materials. Beyond its environmentally friendly designs, the brand is paving the way for real sustainable change in the industry. Aware that "there is no planet B", Ecoalf uses recycled materials exclusively for its collections. Just last year, the brand launched a premium line, named 1.0, featuring the latest in sustainable fabrics and dyes – backed by more than 12 years of research.

Ecoalf

Ecoalf

Putting style and sustainability hand in hand
Basics forever

Innovación y sostenibilidad son los pilares de Ecoalf. La firma apuesta además por un diseño minimalista de líneas puras, cortes sencillos y colores neutros, que garantiza la atemporalidad y justifica la inversión. Además de sus icónicos plumas, en la boutique del Village encontrarás otros esenciales contemporáneos, mochilas y sneakers.

Spotted in the boutique

Ecoalf

Minimal top

Ecoalf

Mantra bag

Ecoalf

St. Moritzalf red reversible vest

Ecoalf

Rieralf white women's sneakers

And many more...

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