The new boutiques to know
A shift in season is just the nudge we need to embrace newness. With reimagined staples from an iconic French brand, quirky childrenswear and sustainable labels that are changing the game, these new openings are ones to bookmark.
01 New Balance

New Balance is a global leader in athletic footwear and apparel. Headquartered in Boston, Massachusetts since 1906, New Balance continues to be driven by the relentless desire to improve. The brand triumphs off the track with models including the 990, the 408, the 990 v4 and the 550, all sported as global street style staples. Worn with baggy casuals or with performance athleisure pieces, there’s a New Balance style to suit every wardrobe.

New Balance

New Balance

THE STREET ICON

New Balance’s effortless design reflects the zeitgeist. Spotted in the city and at Fashion Week, its ubiquitous appeal makes the brand a firm favourite with sneakerheads. Its secret to success is combining classic models with red-hot brand collaborations – look out for the covetable Casablanca drop.

DKNY

Black boots
URBAN UNIFORM

DKNY is one of New York's most recognisable logos. In a season that again pays homage to bold logos and the fusion of multiple brands, monogrammed accessories rule. Pair with other classic pieces like chunky combat boots and a quilted bag… discover them in the new boutique in the Village.

02 DKNY

One of the most influential brands of the ‘90s, DKNY set the benchmark for the ‘Big Apple’ aesthetic, changing the way American women dress. The brand’s philosophy revolves around creating essential basics for a wardrobe that’s versatile, comfortable, functional, minimalist and empowering.

DKNY
Spotted in the boutique

DKNY

Black boots

DKNY

Short-sleeved turtleneck with military print

DKNY

Black quilted bag with chain

RRP

185 €

Village Price

125 €

DKNY

Black leather dress
03 The Animals Observatory

Eclectic, fun and endlessly comfortable, this Barcelona-based brand has the coolest back-to-school collection. Visit the pop-up, open until 25 September, to shop a playful range of unisex pieces, bursting with unique prints and bold colourways. Plus, with collections created from recycled materials, in workshops across Spain and Portugal, you can enjoy a greener shop, with quality pieces you’ll reach for again and again.

The Animals Observatory

The Animals Observatory

Planet-conscious pieces
Shared wardrobe

Despite being a children's brand at heart, The Animals Observatory appeals to grown-up fashion fans too, such as Spanish model Vanesa Lorenzo. Shop her most recent collection, featuring the star-print cardigan pictured above, when you visit.

Spotted in the boutique

The Animals Observatory

Colorful ROMA sweater for girl

The Animals Observatory

Black sweater with stars

The Animals Observatory

Yellow shirt with drawings for boy

The Animals Observatory

Yellow Sneakers

See something you like?

Shop the Village virtually and enjoy our brilliant brands direct to your door.

IRO Paris

Invest in thoughtfully designed staples
Denim Meets Leather

Before founding IRO Paris in 2004, brothers Arik and Laurent Britton worked in the music industry – a major source of inspiration for the brand. Iconic pieces from the French label include high-waisted jeans, fringed miniskirts and leather biker jackets, as above.

04 IRO Paris

Basics with a twist. Simple and effortlessly cool. Parisian style for every day. IRO Paris is guaranteed to become one of your wardrobe favourites. The brand’s collections are a perfect play of opposites – think black and white, sophisticated luxury and street punk, minimalist and boho style, leather and silk, cashmere and cotton, sneakers and stilettos. It’s no wonder it’s loved by the likes of Kate Moss, Charlotte Gainsbourg and Vanessa Paradis.

IRO Paris
Spotted in the boutique

IRO Paris

High heel silver boot

IRO Paris

Black belt

IRO Paris

Silver half moon bag

IRO Paris

Black bucket hat
05 Ecoalf

Where others see waste, Ecoalf sees raw materials. Beyond its environmentally friendly designs, the brand is paving the way for real sustainable change in the industry. Aware that "there is no planet B", Ecoalf uses recycled materials exclusively for its collections. Just last year, the brand launched a premium line, named 1.0, featuring the latest in sustainable fabrics and dyes – backed by more than 12 years of research.

Ecoalf

Ecoalf

Putting style and sustainability hand in hand
Basics forever

Innovation and sustainability are the pillars of Ecoalf. Add to this its minimalist aesthetic – with pure lines, simple cuts and neutral colours – and you’ve pieces that will work season after season. A haven for versatile staples, its range of contemporary backpacks and stylish sneakers are ones to covet.

Spotted in the boutique

Ecoalf

Minimal top

Ecoalf

Mantra bag

Ecoalf

Men's Beretalf Jacket

Ecoalf

Rieralf white women's sneakers

And many more...

  • 比斯特购物村欢迎您

    行程安排、礼宾服务等实用信息一览及《安心购物指南》

    如何抵达购物村
  • Become a member

    Don’t forget to scan your membership code when you shop – you can collect stars across The Bicester Collection and earn rewards for your next visit.

    Register