BALR. - Maasmechelen Village

Founded in 2013 by former Dutch international footballer Demy de Zeeuw, BALR. is an Amsterdam-based brand that embodies the aspirational lifestyle of extraordinary athletes.

BALR. clothing offers laid-back luxury in a discreet, signature palette. Discover a relaxed yet elegant wardrobe of hooded jackets, sweatshirts, polos and T-shirts that you can effortlessly co-ordinate with sweatpants or shorts and accessorise with sneakers or slides. Complete your look with a casually slung BALR. crossbody bag or backpack and you’re good to go!

Whether you’re looking for a comfortable outfit, some cool carry-on luggage for your next long-haul flight, or simply shopping for fresh kicks to add to your collection, you’ll find it at the BALR. boutique in Maasmechelen Village.

Experience style that’s in a league of its own with savings of up to 60% on the recommended retail price at BALR.’s only boutique in Belgium. Less than an hour’s drive from Brussels and just fifteen minutes by car from Genk railway station, unmissable savings are closer than you think.