Nike - Maasmechelen Village

In spring of 1972, Phil Knight and Bill Bowerman introduced the first Nike shoe with the iconic Swoosh. Over the past decades Nike has become the world leader for performance sportswear, footwear and equipment. More than a label, it is a state of mind shared by millions of athletes around the world. What started as a small US-based footwear distributor has grown into a global marketer of sports performance products with innovations that are unrivaled in the world. Nike’s ultimate mission is to bring inspiration and innovation to every athlete* in the world.

“If you have a body, you are an athlete” — Bill Bowerman