Simone Pérèle - Maasmechelen Village

“Women should never have to choose between being comfortable and feeling beautiful. They can have it all.”

This was Simone Pérèle's radical vision when she opened her Parisian lingerie atelier in 1948, creating a new era in lingerie. Over 75 years later, her trailblazing designs continue to be admired worldwide for their elegance, innovation and comfort.

Each piece is designed in France and made with fabrics meticulously selected from Europe's finest embroidery and lace houses. The beauty lies in the details – unforgettable design touches that are so comfortable you forget you're wearing anything at all.

Visit the Simone Pérèle boutique in Maasmechelen Village to discover exquisite French style in the heart of Belgium and enjoy unmissable savings on the recommended retail price.

Just one hour by car from Brussels, Maasmechelen Village is easily accessible by taxi and bus from Genk railway station. Or, for the ultimate stress-free experience, hop aboard the Shopping Express coach service, which runs between Brussels and Maasmechelen Village on scheduled days.