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Where memories are made

Discover The Bicester Collection, 12 luxury open-air shopping destinations in Europe, China and the US. Explore fashion from the world’s leading designers with year-round savings, experience exquisite hospitality and relax in elegant restaurants… the possibilities are endless!

In partnership with

Your exclusive offer

Valid until 31 December 2025 at any of the Villages in Europe for Hainan Airlines Economy Class guests

  • A 10% saving on purchases

Visit the Village websites to discover additional seasonal offer periods and enjoy even more spectacular savings from leading luxury brands. Plus, you can now explore collections from your favourite Village boutiques at a time and from a place that suits you with our Virtual Shopping service.

How to claim your offer

  1. To redeem your 10% saving, simply download your VIP Pass by selecting the relevant Village you wish to visit below, add the QR code to your eWallet and present it in participating boutiques and restaurants.

Download your VIP Pass from the relevant Village below:


Click here for Terms and Conditions


*Reduction is applied to the Village price in participating boutiques and restaurants. This promotion cannot be used in conjunction with any other offer, including the refreshment voucher. For full terms and conditions, please click here. Please note that you must be a resident of the country in which a Village is located in order to access Virtual Shopping with that Village.

  • Что нового в Коллекции?

    От новых коллекций и арт-инсталляций до советов наших стилистов - последние новости моды, туризма, культуры и гастрономии.

    УЗНАТЬ БОЛЬШЕ

  • Что нового в Коллекции?

    От новых коллекций и арт-инсталляций до советов наших стилистов - последние новости моды, туризма, культуры и гастрономии.

    УЗНАТЬ БОЛЬШЕ