Shop the Smiley® x DO GOOD

Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August. * Available for a limited time only.

30 €

The Smiley Company

Black sliders

The Smiley Company

Hero tote bag

15 €

The Smiley Company

Water bottle

25 €

The Smiley Company

Bucket Hat S/M white

The Smiley Company

Hero tote bag

25 €

The Smiley Company

Bucket Hat L/XL black

30 €

The Smiley Company

Black sliders

30 €

The Smiley Company

White t-shirt

30 €

The Smiley Company

Black t-shirt

25 €

The Smiley Company

Beach towel

Spread joy and Do Good by joining us for our new charity partnership with Smiley®, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, Smiley® – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.

This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and a pop-up of exclusive product splashed with positivity. With all proceeds donated to Charity Water – a non-profit organization bringing clean and safe drinking water to people in developing countries. So, get ready for a summer of smiles at Wertheim Village ... you’ll bring a smile to those in need.

Bring a smile to those in need

This summer’s takeover from Smiley® builds upon a long-standing commitment from Wertheim Village and The Bicester Collection to Do Good. In this shared mission, we're supporting Charity Water – a non-profit organization bringing clean and safe drinking water to people in developing countries.

Support Charity Water

TM & © 1971 – 2022 Smiley