في مقر الأمم المتحدة

The Action Paper

In partnership with the United Nations Special Representative on Violence Against Children (Dr. Najat Maalla M’jid) and ECPAT International, The Bicester Collection has launched the first global private-sector survey on child protection, gathering insights from more than 2,000 businesses worldwide. The findings will inform the 2026 Unlock Futures Action Paper — a hands-on guide for CEOs and leaders, offering real case studies, practical tools, and clear steps any company can take to protect children.

Because true sustainability begins with protecting the most vulnerable. There can be no sustainable future without child protection.

What Has Been Achieved So Far

We established the Child Protection in Travel & Tourism (CPITT) working group, which now leads cross-sector collaboration and the sharing of best practices to strengthen child safeguarding standards across the industry.

In 2024, we convened global Think Tanks in Milan and Barcelona with leaders from WTTC, Accor, Silvercruise, Hyatt, CWT, Minecraft, and others – establishing collaborative strategies to tackle shared challenges and solutions.

At the 2025 WTTC Global Summit in Rome, we addressed more than 100 CEOs who embraced the Shared Promise — a united commitment to place children’s safety at the heart of sustainable business:

We believe no child should ever be at risk of violence or exploitation. As leaders in travel, tourism, and entertainment, we recognise our unique power — and responsibility — to turn that belief into action. Ours is an industry that connects people, drives progress, and uplifts communities worldwide. We commit to taking meaningful steps to protect children — through the decisions we make, the destinations we shape, and the culture we foster — ensuring no child is left behind.

This shared commitment is now turnng into action.