Quirky British heritage is deftly woven with modern trends.
Who is Ted Baker? Ted is an "intrepid aviator, an all-round sportsman and the consort of princesses and Hollywood beauties" – a delightfully anachronistic caricature imagined by designer and founder Ray Kelvin, who named the company after the character.
The brand was born in Glasgow in 1988 and quickly became known for its laser focus on quality and attention to detail, as well as its playful sense of humour.
From crisply tailored suits and jackets to adorable accessories and show-stopping shoes, each piece showcases Ted Baker’s commitment to craftsmanship. Ted’s signature floral prints, vibrant colour palettes, and playful patterns are both instantly recognisable and deeply desirable.
Shop all the brand’s most popular collections at the Ted Baker boutique at Bicester Village, within easy reach of both central London and Oxford, either by train or road.
On Sundays the boutique opens at 11.30 for browsing, 12.00 for shopping and closes by 18.00.