From 7 November to 3 December, Bicester Village and Las Rozas Village will host this virtual reality experience. This venture into virtual reality will see guests able to browse the environment and the 3D sneaker curation, with the opportunity to hit the buy button, checking out at The Edit Ldn to have their products shipped directly.
Guests who are able to visit Bicester Village will be able to visit a physical installation in the form of elevator doors, hosting a QR code to access the experience.
The space has been designed to feel like a futuristic art gallery, entered through elevator doors. Each room serves to elevate a sneaker into a piece of artwork. On the walls, screens will host that week’s drops, and users will be able to visit the virtual concierge desk to unlock their 10% off reward when they register for free for The Bicester Collection membership programme. This can be used in conjunction with the Virtual Village curation available on The Edit Ldn.