Established in Arezzo in 1968 by Piero Iacomoni – the current Chairman of the Board - Monnalisa designs, manufactures and distributes high-end children’s wear for 0-16 years, under its own brand name, through multiple distribution channels. However, if innovation is the competitive lever par excellence, to be preserved and enhanced as one of the key elements of the company's intangible heritage, creativity is at the heart of the production process.
"The Cruise collection anticipates summer. It brings a powerful aesthetic rebirth project. We have introduced numerous elements recalling life, energy, and serenity. Polka dots, so minute as to form a solid color effect; clouds that stand out on the bluest sky or dawn; the rose, queen of all flowers, symbol of elegance and the rhythm of seasons; garden party extravaganzas to celebrate sharing and rediscovered friendships; daisy dotted green meadows, to represent small and simple joys. And also, luxury touches such as Tudor sleeves or precious fabrics paying in a light and contemporary key. And finally, the cartoons: Tweety, the famous canary featuring distinctive floral touches. We want children to smile with joy while wearing our collection, a soft embrace of color and hope". Barbara Bertocci e Diletta Iacomoni, creative Directors.
