The launch of the sr1 collection, was the first step of a new beginning for the Company, took inspiration from the Sergio Rossi historical archive. It was first presented in Milan for the Spring Summer 2017 Collection, with the focus shifting from evening to daywear. The product is timeless and embodies the elegance, needs and passions of a dynamic, sophisticated woman that doesn’t take herself too seriously.
The company will continue fostering the craftsmanship culture at the facility in San Mauro Pascoli, where 120 craft professionals pass on their expertise through the generations. This creative and cultural distinctiveness has been preserved through the decades and quality materials, craftsmanship, luxury and elegance remain the cornerstones of Sergio Rossi style today.
