Frequently asked questions
General information
Fidenza Village is an open-air luxury outlet located in Fidenza, in the province of Parma, along the A1 motorway between Milan and Bologna. It is part of The Bicester Collection, the international network of luxury shopping destinations across Europe. The Village is home to over 120 boutiques of Italian and international brands, offering prices reduced by up to 70% off the recommended retail price, all year round.
The address is Via Federico Fellini 1, 43036 Fidenza (PR). The Village is easily accessible from the A1 motorway (Fidenza exit) and is approximately one hour's drive from Milan, one hour and fifteen minutes from Bologna and 20 minutes from Parma.
The Village is open every day from 10:00 to 20:00. Opening hours may vary on public holidays or during special events. Closure days are 25 December, 31 December and 1 January. We recommend always checking the dedicated opening hours page on the official website before your visit.
Yes, Fidenza Village is also open on public holidays, with the exception of 25 December, 31 December and 1 January. During holiday periods and special openings, hours may vary: always check the website or the app before setting off.
The Village is home to over 120 luxury and premium brand boutiques, including Prada, Dolce & Gabbana, Valentino, Armani, Versace, Etro, Jimmy Choo, Coach, Michael Kors, Nike, Adidas and many more. The offering ranges from women's, men's and children's fashion to accessories, homeware, beauty and gourmet food.
Fidenza Village offers reduced prices all year round, with savings of up to 70% off the recommended retail price. In addition, during special events and promotions reserved for members, further reductions on the already-reduced Village prices are available.
Come arrivare e parcheggio
Fidenza Village is approximately one hour's drive from Milan. By car, take the A1 motorway towards Bologna and exit at Fidenza. Alternatively, a direct coach service is available from Milan city centre to the Village: you can book your ticket online on the official website.
From Bologna, the Village can be reached in approximately one hour and fifteen minutes via the A1 motorway towards Milan, exiting at Fidenza.
The nearest railway station is Fidenza, on the Milan–Bologna line. From the station, the Village can be reached by a short taxi ride.
Yes, a direct coach service is available from Milan city centre to Fidenza Village. You can book your ticket directly on the official website or via the Fidenza Village app in the "Getting here" section.
Yes, parking is completely free for all Village guests. Ample parking spaces are available in the areas surrounding the Village.
Yes, Fidenza Village has electric vehicle charging points in the car park. We recommend checking availability upon arrival, as charging points cannot be booked in advance.
Guest services
Yes, The Concierge at Fidenza Village is available for information about your visit, the boutiques, restaurants and the local area. You can also contact The Concierge via WhatsApp for any questions or requests before and during your visit.
Fidenza Village offers a range of services designed to make your shopping experience unique and enjoyable: Hands-Free Shopping (carrying your purchases for you), Personal Shopping with dedicated stylists, luggage drop-off, free Wi-Fi, wheelchairs, relaxation areas and restaurants.
The Hands-Free Shopping service allows you to shop freely: your purchases are collected and stored for you, so you can pick everything up at the end of your day.
Yes, the Personal Shoppers at Fidenza Village are expert stylists who know the boutiques inside out. They can help you find the perfect pieces, accompanying you on a tailored shopping experience. Book your appointment via the official website or by contacting The Concierge.
Yes, a luggage drop-off service is available. For information on fees and terms, contact The Concierge upon arrival or via WhatsApp.
Yes, Wi-Fi is free and available throughout the Village. Simply enter your email address to connect.
Yes, ATMs are available within the Village. You can locate them using the interactive map on the website or app.
Each boutique has its own return and exchange policy. For specific information, please contact the boutique where you made your purchase directly. Contact details for each brand are available in the Boutiques section of the website.
In the event of lost or found items, please visit The Concierge. Your details and a description of the item will be recorded, and you will be contacted if it is found.
Accessibility and families
Yes, the Village is designed to ensure accessibility for all guests. Barrier-free pathways, accessible washrooms and wheelchairs are available. For further details, please contact The Concierge.
Absolutely. Fidenza Village is an ideal destination for the whole family. In addition to boutiques dedicated to children (such as Kids around and Monnalisa), the Village offers family-friendly restaurants and a pleasant, safe open-air environment. Baby-changing facilities are also available in the Village washrooms.
Pets are welcome in the common areas of the Village. Admission inside individual boutiques and restaurants is at the discretion of each establishment: we recommend checking directly with the boutique or restaurant. Dogs must be kept on a lead and owners are required to clean up after their pets.
Shopping and offers
Yes, at Fidenza Village you can find prices reduced by up to 70% off the recommended retail price, every day of the year. The boutiques offer previous-season collections and selected products at advantageous prices on an ongoing basis.
Current offers and promotions can be found in the Offers section of the official website. By signing up to the Fidenza Village Membership programme, you will be the first to receive news about Private Sales, exclusive promotions and new boutique openings.
You can contact the boutique of your choice directly via WhatsApp, phone or email. Contact details for each brand are available on the boutique's dedicated page on the Fidenza Village website.
Yes, thanks to the Shop from Home service you can contact participating boutiques via WhatsApp, phone or email, select products, arrange digital payment and have your purchases delivered directly to your door or collect them in store. More information is available in the Shop from Home section of the website.
The Gift Card can be purchased online via the official website in the dedicated section, or at The Concierge in the Village. It is the perfect gift for shopping lovers: it can be used at all boutiques and restaurants in the Village.
No, alongside previous-season collections, Fidenza Village also offers an exclusive selection of current-season products. This is a curated capsule of the most sought-after pieces from the latest collections: iconic designs, exceptional materials and a style that transcends the seasons. The current-season offering includes categories such as luxury, iconic bags, jewellery, fashion and accessories, beauty and home & travel. Discover the latest selection in the Current Season section of the website.
Membership programme
The Membership programme is Fidenza Village's free loyalty programme. Upon registration, you will receive a personal code and gain access to exclusive benefits: invitations to Private Sales, additional discounts, reserved experiences, previews of new collections and special gifts.
Registration is free and can be completed online on the official website, via the Fidenza Village app or at The Concierge. No minimum purchase is required to sign up.
The programme features several levels based on cumulative spending. Every euro spent in the Village, by scanning your personal code at the time of purchase, earns points (stars) that allow you to move up a level and unlock increasingly exclusive benefits.
By signing up for the Membership programme and opting in to receive communications, you will receive all information about Private Sales, exclusive promotions and special events via email and/or push notifications on the app.
Tax Refund (VAT refund)
Yes, visitors residing outside the European Union can benefit from a VAT refund (Tax Free Shopping) on their purchases. To qualify for the refund, you must present your original passport at the time of purchase in the boutique and reach the minimum spending threshold established by current Italian regulations per individual boutique. The Tax Free form will be issued directly by the boutique.
At the time of purchase in the boutique, present your passport to obtain the Tax Free form. The refund will be completed upon departure from the European Union, at the designated customs desks or automated kiosks at the airport or train station.
App and digital services
The Fidenza Village app is available free of charge for iOS and Android. You can download it from the App Store or Google Play by searching "Fidenza Village". The app allows you to explore boutiques, browse the interactive map, access offers and manage your Membership profile.
With the Fidenza Village app, you can navigate the interactive Village map, discover exclusive offers, receive notifications about events and promotions, access your Membership code and check up-to-date opening hours — all from your smartphone.
Restaurants and food
Yes, the Village offers a selection of restaurants, bars and chocolateries for every taste and time of day. From Italian cuisine to international options, coffee breaks and sweet treats, you will find the perfect spot to recharge during your shopping. See the Restaurants and Chocolatier section on the website to discover all the dining options.
Booking policies vary from restaurant to restaurant. We recommend contacting the restaurant of your choice directly using the contact details available on the website, or asking at The Concierge for assistance.
The local area and nearby experiences
Fidenza Village is located in the heart of Emilia-Romagna, one of Italy's richest regions in terms of culture and gastronomy. Nearby, you can visit Parma (a UNESCO Creative City of Gastronomy, 20 minutes away), the castles of the Duchy of Parma and Piacenza, the Salsomaggiore and Tabiano thermal baths, and the Parmigiano Reggiano dairies and Prosciutto di Parma producers. Milan and Bologna are both easily reachable for day trips.
Absolutely. Its strategic location along the A1 motorway between Milan and Bologna makes Fidenza Village an ideal stop during a trip through Northern Italy. You can combine a visit to the Village with a food and wine tour of Emilia-Romagna, a stay in Milan or a day in Bologna, making your trip a complete experience of fashion, culture and fine food.