Beautiful brands, beautiful prices
How Christmas should feel
Exclusive benefits
Enjoy an unforgettable shopping experience with new boutiques, savings of up to 70%, art, exclusive guest services and the finest food. The perfect day out is just one hour from Milan and Bologna.
Your VIP Pass
Download your QR code and scan it in participating boutiques to receive your 10% saving.
Discover all the benefits for you
Experience blue sky shopping at Fidenza Village, just one hour from Milan, home to more than 120 leading fashion, homeware and sportswear brands, including adidas, Armani, Ermenegildo Zegna, Furla, Dolce & Gabbana, Michael Kors, Missoni, Nike, Pinko, Polo Ralph Lauren and many more. Discover fresh air, fresh fashion, with savings of up to 70% on the recommended retail price.
Magical extras to make your day memorable
The festive gift guide
When you’re in need of the perfect present, consider our personality-inspired edit as the ultimate inspiration.
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Personal Stylist
A professional will be at your disposal for a personalized and free styling session to help you optimize your shopping time.
Discover our Personal Stylist team









