If you don't come, you'll never know

The world's best brands, the world's best prices

Savour an open-air shopping experience with an ever-evolving edit of fashion, art and gastronomy

Discover Fidenza Village, located just one hour from Milan and Bologna and 20 minutes from Parma, in the heart of the Food Valley.

Explore the Village’s exceptional hospitality with a range of bespoke services, including Hands-free Shopping, Personal Shopping, a dedicated concierge and more.

Nexi Cashback

Until 30 April, redeem up to 50€ gift card with your shopping. Download your code from IoSì section on Nexi Pay App and ask at The Concierge.

Your exclusive offer

Valid from 1st january to 31st december 2024 for Nexi cardholders

10% off on your shopping*
Hands-Free Shopping

Download your VIP pass

Become a member

Discover a new world of personalised rewards and experiences tailored especially to you.

*Terms and Conditions

Reduction is applied to the Village price in participating boutiques. 10% saving cannot be used in conjunction with any other offer, including Private Sale offers. For VIP Pass terms and conditions, please click here.