The Smiley Company - Ingolstadt Village

Discover our smile-inducing collection of tote bags, T-shirts and more in the new pop-up boutique. In this exciting collaboration between The Smiley Company and The Bicester Collection, all proceeds will go to our DO GOOD charity partners.

Shop the Smiley® x DO GOOD collaboration

Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August.


  • Available for a limited time only.

15 €

The Smiley Company

Water bottle

25 €

The Smiley Company

Bucket Hat S/M white

The Smiley Company

Hero tote bag

The Smiley x DO GOOD store was created exclusively for the 50th anniversary of Smiley by the artist Julian Vogel and impresses with special interior highlights.

Take the Time to Smile… and DO GOOD

This summer, DO GOOD by The Bicester Collection and The Smiley Company are embarking on a shared mission to spread a message of positivity, revealing smiles and unlocking futures for women and children wherever they’re born. The Villages will come alive with smile-inducing installations and pop-ups of exclusive product – with 100% of proceeds donated to our charity partners.

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