KASH Beauty, founded by makeup artist Keilidh Cashell, is built on accessibility, creativity, and confidence. We create high-performance, easy-to-use makeup for everyone. Guided by Keilidh’s expertise, we prioritise innovation, quality, and community. Featured in British Vogue and recognised by Shopify, we’ve grown a global customer base and social following, positioning KASH as a modern, inclusive beauty brand.