DO GOOD
유엔(UN)에서
전 세계 아동의 복지 수호
비스터 컬렉션(The Bicester Collection)은 전 세계 아동의 복지를 수호하겠다는 약속의 일환으로, 민간 부문을 대표하는 기업으로는 유일하게 유엔 주최 원탁회의에 참석했습니다. 이번 회의의 주제는 ‘지속 가능한 여행 및 관광의 핵심 요소로 아동 보호 지정하기’였으며, 기업이 공동 책임으로 어린이들을 보호하며 양육할 수 있는 환경을 조성해야 한다는 점을 강조했습니다.
아동 폭력 문제에 관한 유엔 사무총장 특별대표인 나자트 말라 므지드 박사(Dr. Najat Maalla M’jid)가 진행한 세션에서 아동 보호와 지속 가능한 여행의 핵심 연결점을 심도 있게 논의했습니다. 이로써 아동 보호를 지속 가능한 여행 및 관광의 핵심 요소로 두어야 한다는 논의를 의제 전면에 내세우는 진전을 이루었습니다.
해당 유엔 세션은 UNTV로 생중계되었으며, 여기에서 다시 시청하실 수 있습니다.
The Action Paper
In partnership with the United Nations Special Representative on Violence Against Children (Dr. Najat Maalla M’jid) and ECPAT International, The Bicester Collection has launched the first global private-sector survey on child protection, gathering insights from more than 2,000 businesses worldwide. The findings will inform the 2026 Unlock Futures Action Paper — a hands-on guide for CEOs and leaders, offering real case studies, practical tools, and clear steps any company can take to protect children.
Because true sustainability begins with protecting the most vulnerable. There can be no sustainable future without child protection.
What Has Been Achieved So Far
We established the Child Protection in Travel & Tourism (CPITT) working group, which now leads cross-sector collaboration and the sharing of best practices to strengthen child safeguarding standards across the industry.
In 2024, we convened global Think Tanks in Milan and Barcelona with leaders from WTTC, Accor, Silvercruise, Hyatt, CWT, Minecraft, and others – establishing collaborative strategies to tackle shared challenges and solutions.
We believe no child should ever be at risk of violence or exploitation. As leaders in travel, tourism, and entertainment, we recognise our unique power — and responsibility — to turn that belief into action. Ours is an industry that connects people, drives progress, and uplifts communities worldwide. We commit to taking meaningful steps to protect children — through the decisions we make, the destinations we shape, and the culture we foster — ensuring no child is left behind.
This shared commitment is now turning into action.
At the 2025 WTTC Global Summit in Rome, we addressed more than 100 CEOs who embraced the Shared Promise — a united commitment to place children’s safety at the heart of sustainable business:
We believe no child should ever be at risk of violence or exploitation. As leaders in travel, tourism, and entertainment, we recognise our unique power — and responsibility — to turn that belief into action. Ours is an industry that connects people, drives progress, and uplifts communities worldwide. We commit to taking meaningful steps to protect children — through the decisions we make, the destinations we shape, and the culture we foster — ensuring no child is left behind.
This shared commitment is now turnng into action.