When in 1.968 the sports journalist Fred Prysquel had the idea of starting to produce beach boxers, he found the way to create the first models by recycling old Spinnaker fabrics in bright colours.
This was how a brand was born that would become a symbol of men’s beachwear: they would be garments characterised by an intense colour pallet taking inspiration from the “dolce vita” of the French Riviera.
The swimming costumes are produced in Spain, where top quality fabrics are selected with care.
With an on-going philosophy to offer a good balance between fashion, price and top quality, Gerry St Tropez's collection keeps with the classic styles while and featuring new and trendy patterns, shorter swimmers, stretch legs, brilliant colours and digitally printed nylons.
The collection is completed with some linen shirts and pique classic polo shirts.
