TwoJeys
Tory Burch
TORY BURCHJOTT
JOTT
Founded in 2019 by influencers Joan Margarit and Biel Juste after a trip along the USA’s famed Route 66, TwoJeys crafts quality jewellery for men. The brand has a clear mission: to be the global benchmark in men's jewellery – and it’s achieving its goal. The Californian-influenced designs and Y2K aesthetic, wrought mostly in silver, have transcended gender, being just as popular with women as they are with men. TwoJeys’ streetwear garments, also stand out for their oversized designs and bold, solid colours. Need another reason to fall in love with the Catalan brand? All its pieces are designed and produced in Barcelona.
The two-star brand has conquered more than its founders’ followers. TwoJeys’ designs have been spotted on Dua Lipa and Jaden Smith, both beloved by Gen-Z.
Carhartt WIP
The "C" in Carhartt WIP is subtly ubiquitous. It lives both in catwalk street style and in skateparks, thanks, in part, to the brand’s famous collaborations – with Junya Watanabe, Marni, PAM, Patta, A.P.C, Sacai and VETEMENTS, to name but a few – and its commitment to promoting music and urban sports.
In 1855, four sewing machines were put into operation in New York to produce canvas and denim overalls; the birth of Carhartt. The brand went from manufacturing US army uniforms in World War I to dressing one of stars of Mathieu Kassovitz’s La Haine – and a multitude of rappers like Tupac Shakur. So how did the humble workwear brand reach these lofty heights? In 1994, the licensing agreement to create Carhartt WIP (Work In Progress) aligned Carhartt’s functionality with cultural spirit, courtesy of streamlined-yet-robust patterns that symbolised the ‘90s love of functionality and minimalism.
And many more...
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