This year, the DO GOOD programme together with La Roca Village is embarking on a shared mission to unlock the futures of women and children wherever they are born. Together we will raise awareness and funds to empower girls, promote education and safeguard their freedom and rights. Together with DO GOOD and as part of the celebrations for the twenty-fifth anniversary of La Roca Village, this initiative will support UNICEF's educational programme in Jordan to eradicate child marriage.

In the words of our ambassador, girls' education advocate and human rights champion Nada Al-Ahdal, who inspires the new generations of girls, «educating a child will empower a generation, and educating a generation will create a great, civilized society».

Since our story began more than a quarter of a century ago, our mission has been to make the lives of others better – from the communities we serve to our guests, brand partners and our people.

Giving back is at the heart of who we are, and what we stand for. It’s the founding principle of our global charitable programme, DO GOOD, which unites our teams around a clear and defined vision to unlock the futures of women and children, wherever they’re born, in support of the United Nations’ Sustainable Development Goals.

You can also donate and make a difference by making a transfer, under the concept DO GOOD, to UNICEF Spain account details BBVA: ES69 0182 2370 43 0201527560.

#DOGOOD #UnlockHerFuture

Cover photo: Nada Al-Ahdal by Jordi Bernardó, Amman JOR 1.2 Galeria Senda ©