An innovative fashion house as singular today as when it was founded in 1966, Rabanne
stands out for unifying an avant-garde vision with modern values. Since the earliest
collections through the 1960s and ‘70s, the Paris-based brand has explored ideas
of radical craft—from the use of metal mesh as fabric that contours the body,
to assemblages of unconventional materials that create kinetic silhouettes.
Worn by the likes of Brigitte Bardot, Jane Birkin, Françoise Hardy, and Audrey Hepburn,
Mr. Rabanne’s daring designs became iconic and identifiable. They signaled an evolving,
liberated expression of femininity—one that subverted traditional codes while
appearing effortless in attitude. With the arrival of Julien Dossena as artistic director
in 2013, the house became infused with a youthful vibrancy reflected in his eclectic
references and inspired creation. Through ongoing collaborations with established
artistic talents such as Marie-Amelie Sauvé, Marc Ascoli and Peter Saville, Rabanne takes
a dynamic view of its archives and an inclusive approach to its community.
Beyond its retail network, the brand has developed a strong digital presence — both
through the web site and with online vendors — which has allowed a new generation to
discover how the heritage of Paco Rabanne remains consistently in step with the times.
