The new season shines in blue – join us in celebrating this timeless hue with an exceptional curation of fashion, limited editions and unmissable savings.

The six denim trends you need

As the turning colours of autumn cue our colder-weather wardrobe, recode your denim with the latest shades, silhouettes and style pairings of the season.

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Scan & Win

Scan your member code when you have shopped for at least €500 in one day and win a package from our Into the Blue campaign - from clothing, beauty products and jewellery to shoes, accessories and homewear.

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Spotlight offers

Levi‘s Made In Japan

Made in Japan collection blends premium textile quality with meticulous craftmanship.

Levi‘s Made In Japan

Levi‘s Made in Japan​

Utility Trucker in Chizu

Levi‘s Made in Japan​

1980‘s 501 in Atorasu

Levi‘s Made in Japan​

Column pant in Kamifubuki

Levi‘s Made in Japan​

Classic type II in Furikakeru

Visit Levi's

Napapijri x Obey Collection

Napapijri and OBEY present the second chapter of their collaboration. The capsule combines outdoor aesthetics, practical details and modern streetwear.

Napapijri x Obey

280 €

187 €

Napapijri

OBEY EPOCH SHELL JACKET GREEN FAIRMOUNT

65 €

43 €

Napapijri

OBEY TEE ORANGE CORRODED

55 €

36 €

Napapijri

CAP OBEY BUCKET BEIGE OAK

130 €

87 €

Napapijri

OBEY SHORT GREEN FAIRMOUNT

Visit Napapijri

Endless Luxury Capsule

The “Endless Luxury” project reflects Jacob Cohën’s commitment towards sustainability: stretch denim 100% biodegradable, matched with internal labels, linings, biodegradable thread, back label and unscrewable buttons.

Endless Luxury Capsule

Jacob Cohën

Bard Jean Slim fit

Jacob Cohën

Organic cotton tee​

Jacob Cohën

Trucker Jacket

Jacob Cohën

Scott Jeans Slim cropped

Visit Jacob Cohën

Sandro x Wrangler Collection

Inspired by iconic western films, the models of the 70s are reinterpreted in the unique WRANGLER aesthetic.

Sandro x Wrangler Collection

Sandro

Jacket

Sandro

Hoodie

Sandro

T-Shirt

Sandro

Trouser

Visit Sandro

Watch Station X Zodiac

The Swiss watches from Zodiac stand for the highest precision, design and craftsmanship. Discover the latest designs of these sophisticated sports watches together with timeless classics at Watch Station.

Watch Station X Zodiac

2.499 €

1.749 €

Zodiac X Rowing Blazers

Super Seawolf

1.449 €

1.014 €

Zodiac

Super Sea Wolf Seafoam

1.449 €

1.014 €

Zodiac

Super Sea Wolf

1.959 €

1.371 €

Zodiac

Super Sea Wolf

Visit Watch Station

Trending accessories

From perfect cerulean skies to deep Prussian depths, blue is set to drench our wardrobes this season.

Trending accessories

Trending accessories

599 €

419 €

AIGNER

Zita M

495 €

319 €

Coach

Andrea Shoulder bag in Signature Jacquard​

995 €

663 €

Hamilton available at Hour Passion

Ventura

450 €

299 €

Michael Kors

Hamilton Satchel

275 €

178 €

Maje

M-Bag

Tissot available at Hour Passion

T-Lady Flamingo

Closed

Soft Leather bag

449 €

299 €

Kate Spade New York

Disney Tote

All about blue

All about blue

All about blue

278 €

178 €

Maje

Audrey dress

490 €

195 €

Longchamp

Denim clog

240 €

130 €

Closed

Jurdy Pant

225 €

159 €

Sandro

Striped shirt

445 €

298 €

Zadig&Voltaire

Romina dress

149,90 €

104 €

COPENHAGEN STUDIOS

Clogs

250 €

159 €

Guess

Larissa Jacket

JOOP!

LS Dress

699 €

479 €

BOSS

Checked regular-fit suit in a wool blend

195 €

131 €

Sandro

Striped polo

2.045 €

1.362 €

Hamilton available at Hour Passion

Jazzmaster Maestro

165 €

110 €

The Kooples

SS Shirt

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