DO GOOD慈善项目
在联合国
保障全球儿童福祉
作为唯一的私营企业代表，比斯特系列以我们对保护全球儿童福祉的承诺与实践，参加了纽约联合国主办的圆桌会议并发言。此次活动的主题是“将儿童保护置于可持续旅行和旅游业的核心位置”，强调企业有责任为年轻人营造安全和培育环境。
会议由联合国秘书长针对儿童暴力问题特别代表Najat Maalla M'jid博士主持，深入探讨了儿童保护与可持续旅行关键的相互相关问题。这是推进会议核心问题的关键一步，助于提高人们对“儿童保护应置于可持续旅行和旅游业的核心位置”之重要性的认知。
联合国电视台（UNTV）对本场联合国会议进行了现场直播，点击此处收看。
The Action Paper
In partnership with the United Nations Special Representative on Violence Against Children (Dr. Najat Maalla M’jid) and ECPAT International, The Bicester Collection has launched the first global private-sector survey on child protection, gathering insights from more than 2,000 businesses worldwide. The findings will inform the 2026 Unlock Futures Action Paper — a hands-on guide for CEOs and leaders, offering real case studies, practical tools, and clear steps any company can take to protect children.
Because true sustainability begins with protecting the most vulnerable. There can be no sustainable future without child protection.
What Has Been Achieved So Far
We established the Child Protection in Travel & Tourism (CPITT) working group, which now leads cross-sector collaboration and the sharing of best practices to strengthen child safeguarding standards across the industry.
In 2024, we convened global Think Tanks in Milan and Barcelona with leaders from WTTC, Accor, Silvercruise, Hyatt, CWT, Minecraft, and others – establishing collaborative strategies to tackle shared challenges and solutions.
We believe no child should ever be at risk of violence or exploitation. As leaders in travel, tourism, and entertainment, we recognise our unique power — and responsibility — to turn that belief into action. Ours is an industry that connects people, drives progress, and uplifts communities worldwide. We commit to taking meaningful steps to protect children — through the decisions we make, the destinations we shape, and the culture we foster — ensuring no child is left behind.
This shared commitment is now turning into action.
At the 2025 WTTC Global Summit in Rome, we addressed more than 100 CEOs who embraced the Shared Promise — a united commitment to place children’s safety at the heart of sustainable business:
We believe no child should ever be at risk of violence or exploitation. As leaders in travel, tourism, and entertainment, we recognise our unique power — and responsibility — to turn that belief into action. Ours is an industry that connects people, drives progress, and uplifts communities worldwide. We commit to taking meaningful steps to protect children — through the decisions we make, the destinations we shape, and the culture we foster — ensuring no child is left behind.
This shared commitment is now turnng into action.