Napapijri - Fidenza Village
As a premium leisurewear brand, we thrive at the intersection of design, sustainability, and innovation, and champion a positive attitude through inclusivity and a ceaseless drive to pioneer the future.
Alberto Tomba and Napapijri: together on the slopes of legend
Alpine ski legend Alberto Tomba is the protagonist of Napapijri’s Fall/Winter ’25 campaign: a creative journey that retraces the brand’s roots from the snow-capped peaks of Courmayeur, across the whole Alpine arch.
Two parallel stories that seem to be carved in the alpine landscape: while, in 1987, Napapijri redefined outdoor apparel, Tomba claimed his first World Cup victory. Together, they celebrate movement, evolution, and the spirit of adventure
