The fashion circuit
TRAVEL GUIDE29 六月 2025
As the birthplace of fashion OGs like Prada, Versace and Dolce & Gabbana, it tracks that Milan is home to some of the most stylish people. Here, shopping is sport and eating is life. So, gear up for a long weekend of coffee and carb-fuelled browsing…
Day one – Milan

Contrary to the idea that ‘fashionable people don’t eat’, plans in Milan tend to revolve around food. So, start the way you mean to go on with breakfast at a city institution: Cova. Founded in 1817, this café is known for its delicate pastries and impeccable espresso – ask for a table in the courtyard. From there, grab a picnic from food emporium Peck before heading to Parco Sempione – a 95-acre former hunting reserve – for people watching. Linger over dinner at Il Salumaio di Montenapoleone, before a nightcap in the romantic walled garden of wine bar <a href=“https://www.instagram.com/a____svn/?hl=en” target="_blank" rel="noopener noreferrer">Associazione Salumi e Vini Naturali.

Fuelled by coffee
Ermanno Scervino yellow short dress

Ermanno Scervino

Short dress
SAY GOODNIGHT

Portrait Milano – once a 16th-century seminary hidden behind the façades of the fashion district – has become the hottest place to eat, drink and sleep thanks to a restoration by the Florentine Ferragamo family (known for making beautiful shoes).

Ixos brown top

Final Price

100 €

Village Price

125 €

RRP

192 €

Ixos

V-neck top
Ixos brown skirt

Final Price

148 €

Village Price

185 €

RRP

285 €

Ixos

Pleated skirt

Final Price

1.131 €

Village Price

1.885 €

RRP

2.900 €

JIL SANDER

Woven bag

Final Price

285 €

Village Price

475 €

RRP

790 €

Marni

Bucket Tropicalia
INSIDER TIP

Inimitable design extends to interiors too, of course. So don’t miss Casa Amar – this light-flooded showroom was inspired by the artisans’ workshops and local markets of Morocco and offers bold graphic rugs made from silk remnants and a Boucherouite range made from recycled denim.

Day two – Milan

It would be remiss to visit Milan without wandering through the Italy’s oldest shopping arcade – the Galleria Vittorio Emanuele II. Here, the gold-lettered storefronts read like a who’s who of fashion weeks: Louis Vuitton, Prada, Gucci, Saint Laurent, Bottega Veneta, Fendi. From there, wander to the trendy Moscova neighbourhood for something more contemporary at Bea Bongiasca. The Milan-born designer’s distinctive jewellery brand features gold pieces meticulously hand-enamelled in a spectrum of vivid hues.

Gilded walkways
Peserico blue shirt

Final Price

106,20 €

Village Price

177 €

RRP

295 €

Peserico

Shirt
Parosh two-tone trousers

Final Price

245 €

Village Price

350 €

RRP

521 €

P.A.R.O.S.H.

Wide trousers
Pinko blue blouse

Final Price

90 €

Village Price

129 €

RRP

195 €

PINKO

Blouse
Day three – Fidenza Village

Head southeast from the city, towards the outskirts of Parma, and you’ll find Fidenza Village, where fashion and food intersect. Long known for its boutiques from some of the world’s best brands, this summer the Village has dialled up the creativity with ‘Oasis of Happiness’, a colourful installation by artistic duo Pangea – Colombine Jubert and Laëtitia Rouget – and fresh from its debut at Milan Design Week. Go on a Thursday for late-night shopping, special events, music and apertifs. Don’t leave without trying the tortellini with nettles at Parmamenu – it’s a local speciality.

Fidenza Village Tax Free Shopping Image
So much more than shopping

ETRO

Summer cotton dress
STYLE TIP

“My style evolves with the seasons, and sunshine makes me want something flowy and beautiful, like a floral dress from Etro,” says Lucrezia Worthington, travel journalist and effortlessly elegant dresser. “Italian brands rework archive looks in a way that feels timeless and effortlessly elegant.”

Marni floral dress

Final Price

537 €

Village Price

895 €

RRP

1.490 €

Marni

Reverie print dress

Final Price

88,10 €

Village Price

176,20 €

RRP

263 €

Sunglass Hut

Burberry sunglasses
Eleventy blue t-shirt

Final Price

163,80 €

Village Price

234 €

RRP

350 €

Eleventy

Eleventy t-shirt blu

Final Price

125,30 €

Village Price

179 €

RRP

267 €

Eleventy

Cap
Baldinini two-tone sandal

Final Price

110 €

Village Price

219 €

RRP

439 €

Baldinini

Slingback
FOODIE SPOT

Of course, this is about fashion and food, so be sure to sample the region’s famed Parma ham and parmesan cheese – best found at a traditional salumeria – and a glass of the region’s famous Lambrusco. Locals and visitors alike flock to Ombre Rosse, a charismatic wine bar.

Day four – Parma

Nearby Parma is the best base for exploring the beautiful Emilia Romagna region – or the long stretch of sandy coastline, known as the Riviera Romagnola, further afield. The city is less flashy than the country’s fashion capital, but with just as much personality. Stay the night at the Grand Hotel de la Ville, built in the palatial style of Parma. Cultural highlights are neatly packaged into the Palazzo della Pilotta, a complex housing the National Gallery, Farnese Theatre and Duomo.

Sunny strolls
White and green BOSS shirt

Final Price

77,70 €

Village Price

111 €

RRP

159 €

BOSS

Linen shirt
Boggi beige trousers

Final Price

79,90 €

Village Price

99,90 €

RRP

159 €

Boggi Milano

Trousers
Aspesi two-tone striped t-shirt

Final Price

81 €

Village Price

135 €

RRP

225 €

ASPESI

T-shirt

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Your packing list, sorted
Maliparmi Beige and black dress

Malìparmi

Linen dress

Final Price

158,90 €

Village Price

227 €

RRP

348 €

Coccinelle

Hat

Final Price

25 €

Village Price

35 €

RRP

55 €

Twinset light blue bikini

Twinset

Bikini

Final Price

54,60 €

Village Price

78 €

RRP

120 €

Eat. Drink. Shop. Repeat

Be inspired