STYLE

Claudie Cares | A sustainable fashion revolution

As Claudie Pierlot passionately pursues sustainable practices and unprecedented transparency, you’ll find eco-friendly looks for every occasion.

Introducing Claudie Cares

In a world of fast fashion, Claudie Pierlot stands as a beacon, seamlessly blending timeless French style and sustainability to help us redefine our relationship with our wardrobes.

Claudie Pierlot was a woman of unwavering conviction and entrepreneurial prowess. Her enduring creations were designed to withstand the test of time. From this ambition emerges Claudie Cares – a label dedicated to advancing sustainability in fashion without compromising on style. It strides on the path of environmental and ethical responsibility, ensuring fashion adapts to the world’s conscientious demands.

Fairly made collections

Claudie Cares reflects individuals’ desires to move towards a greener, more transparent future. Today, 60% of the ready-to-wear is crafted from materials and undergoes transformation processes that prioritise both environmental impact and the well-being of those who make them. However, this is merely a stepping stone. Claudie Pierlot sets its sights on an impressive goal, ensuring that 80% of its products meet stringent sustainability standards by 2025. The aim is to reduce environmental impact, prioritise the human factor and protect French expertise.

Transparency is the cornerstone of Claudie Pierlot's sustainability journey. In collaboration with Fairly Made – an independent French company overseeing every stage of garment production, from weaving to the boutiques – the brand invites guests to scan the QR codes on each piece’s label. By doing so, they can explore each stage of manufacturing, from the origin of raw materials and processing to clothing factories, revealing the intricate story behind each product and its impact.

"The ultimate goal? To achieve 100% product traceability by 2025 – a bold initiative highlighting an unwavering dedication to sustainable fashion."

Meet the ambassadors

Further embodying the brand's commitment to sustainability, Claudie Pierlot has collaborated with five inspiring Parisian women: Christelle Yambayisa, Eva Wang, Eva Le Gaffric, Nami Isackson and Alia Mazouz. These accomplished women, ranging from photographers and directors to casting directors and entrepreneurs, represent the spirit of Claudie Pierlot style – timeless, modern and natural.

Showcasing signature pieces – think cosy, everyday knits, classic ankle boots and accessories – they breathe life into Claudie Pierlot's mission. Through their stories, they forge connections that transcend clothing, illuminating the profound impact of ethical fashion on our lives.