Established in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) embodies a philosophical vision of fashion, offering timeless and sustainable pieces that resonates with a clientele seeking quality, authenticity, and understated elegance.
At its core, A.P.C. values simplicity, durability, and versatility. Rooted in quality materials, its designs are understated yet irreverently classic, occasionally incorporating quirky elements. A.P.C.’s heritage denim and half-moon bag are emblematic of the brand’s commitment to quality, timeless design, and attention to detail.
The A.P.C. versatile silhouette is characterized by impeccable fit and understated elegance, with garments designed to reveal the wearer’s personality.
Catering to confident, eco-conscious individuals, A.P.C. appeals to those who value quality over quantity and appreciate the beauty of simplicity.
A.P.C. upholds authenticity, transparency, a sense of the collective and sustainability as core values.
