Retail Experience Programme: Fidenza Village celebrates the next generation of retail and looks to the future with Altagamma and ALMA

Fidenza, 18 June 2026 – Fidenza Village, one of the 12 Villages in The Bicester Collection worldwide, celebrated the conclusion of the new academic year of the Retail Experience Programme, Value Retail Academy’s educational programme dedicated to emerging talent in the retail and hospitality sectors, with a final ceremony held in the prestigious setting of Teatro Magnani in Fidenza.

Now in its fourth edition, the programme continues to establish itself as a reference point for education and training in the sector, evolving continuously to respond to market changes and the changing needs of luxury businesses.

Created from the twenty years of experience of Fidenza Village and The Bicester Collection, the Retail Experience Programme is designed to offer young professionals and students a highly immersive learning journey integrating retail, marketing and hospitality skills, with a practical and participatory approach based on project work and insights from leading industry professionals.

An increasingly authoritative educational platform

Among the main developments this year, the programme has received the patronage of Fondazione Altagamma, recognising its strategic value in training the future professionals of Italian excellence and further strengthening its positioning on the national stage.

This important recognition confirms Fidenza Village’s role as a hub for expertise and innovation, capable of actively contributing to talent development and a culture of service excellence within the luxury sector.

Food & beverage joins the programme with ALMA

The educational programme has also taken an important step forward with the introduction of a curriculum dedicated to food & beverage, developed in collaboration with ALMA – The School of Italian Culinary Arts, one of the leading educational institutions in hospitality and food service.

This new dimension broadens the scope of the programme by integrating content related to gastronomic experiences and high-quality dining, areas that are becoming increasingly central to the offer of contemporary lifestyle destinations.

Throughout the programme, participants explore topics related to hospitality, service and the management of food experiences, gaining a comprehensive and cross-disciplinary understanding of the dynamics shaping today’s evolving retail environment.

Investing in talent to build the retail of tomorrow

“The Retail Experience Programme represents a tangible investment by Fidenza Village in the future of the sector,” says Marc Pallas, Commercial Director of Fidenza Village. “Training new generations of professionals means helping to redefine standards of service excellence in a context where retail, hospitality and the culture of experience are increasingly interconnected.”

With this new edition, Fidenza Village confirms its commitment to promoting an advanced, inclusive and innovation-oriented retail culture, capable of nurturing talent and preparing it for the challenges of a constantly evolving global market.

A growing programme: the collaboration with Formaper

Built around the pillars of Learn, Inspire & Fun, the programme stands out for its dynamic and collaborative approach, featuring sessions led by industry professionals, case studies and networking opportunities.

As part of its continued development, Value Retail Academy is also working on new collaborations with institutional partners, including Formaper – Camera di Commercio di Milano Monza Brianza Lodi, with which a joint initiative dedicated to Luxury Retail Management is currently being developed. With Value Retail Academy contributing directly to the definition of the content, the project aims to focus particularly on hospitality, customer experience and relationship management within luxury retail.