Retail Experience Programme


The Retail Experience Programme was founded upon 20 years of expertise developed by Fidenza Village and The Bicester Collection.

Through the training course, the Programme supports those who want to build or consolidate their professional career in retail.

The course aims to create a new awareness of the key roles sought by fashion and luxury companies, offering graduates and professionals a concrete opportunity for growth, while also providing brands with a pool of talent that has solid educational experience in the sales sector.

The course will employ theoretical in-person seminars, examination of case studies and practical exercises alongside speeches by professionals in the fields of luxury and fashion retail, and testimonials by international guest speakers, to educate participants in the culture of the boutique when viewed as a diversified and complex micro-universe. This approach will give participants the chance to develop the skills necessary to occupy the professional positions that are most in demand by companies.

WHEN: The course will take place from April to October 2024.

HOW MUCH: The cost of the programme is €500. Register by 23 February 2024 to enjoy the course at the reduced cost of €250.

For more information email


The Academy is based on the model of the most renowned international master's courses, with the aim of understanding the retail sector in all its aspects, providing targeted financial, organisational and interpersonal skills; in the last stage of the course, participants will have to put into practice what they have learnt by developing a business plan simulating the opening of a boutique in Fidenza Village. At the end of the training programme, the project work will be presented and a certificate of participation will be awarded.

With the first edition of the Retail Experience Programme – following the success of the pilot edition in 2023, which was aimed exclusively at staff in the Village’s boutiques – from 2024 Fidenza Village will set itself up as an international reference point for retail training experience. The course is not only for recent graduates and talented sales staff wishing to embark on a solid professional path, but also for brand partners and all operators in the sector, who will be able to count on an increasingly large and highly qualified recruitment pool.

For more information please email