VISIT

Smile and DO GOOD

Shop the Smiley® x DO GOOD

Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August. * Available for a limited time only.

30 €

The Smiley Company

Black sliders

The Smiley Company

Hero tote bag

25 €

The Smiley Company

Beach towel

30 €

The Smiley Company

Black t-shirt

30 €

The Smiley Company

White t-shirt

25 €

The Smiley Company

Bucket Hat L/XL black

25 €

The Smiley Company

Bucket Hat S/M white

15 €

The Smiley Company

Water bottle

Spread joy and Do Good by joining us for our new charity partnership with Smiley®, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, Smiley® – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.

This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and a pop-up of exclusive product splashed with positivity. With all proceeds donated to Women for Women International – an organisation that helps women who have survived war to build new lives. So, get ready for a summer of smiles at Ingolstadt Village … you’ll bring a smile to those in need.

Bring a smile to those in need

This summer’s takeover from Smiley® builds upon a long-standing commitment from Ingolstadt Village and The Bicester Collection to Do Good. In this shared mission, we're supporting Women for Women International – an organisation that helps women who have survived war to build new lives.

Support Women for Women

Donate and help make a meaningful contribution to those in need. It is important to us to remind our guests how powerful a smile can be.


TM & © 1971 – 2022 Smiley