AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves. AYU seeks to show women how to enhance their natural beauty rather than mask it.

AYU is an Irish based,Irish owned Company set up by makeup artist Suzie O’Neill. The name “AYU” is derived from an Indonesian word meaning “very feminine, beautiful”. We exist to empower women with the tools and knowledge to unlock their full, incredible potential.

At AYU we do not test our products on animals and only use wood from regenerated forests for the handles of our brushes. All AYU Cosmetics are Vegan Friendly and we are currently in the process of removing all plastic from our packaging.