FROM PARMA TO FIDENZA VILLAGE

Lunch: tortelli d’erbetta

Seek out a family-run trattoria on one of the city’s quieter streets, where locals gather over plates of tortelli d’erbetta. “You absolutely have to try it. It’s a traditional dish from the Parma area and one of my favourites,” Anita shares. These delicate herb-and-ricotta parcels – freshly rolled each morning and dressed with butter and aged Parmigiano-Reggiano – have been perfected over generations. A dish that helps one understand why Parma takes its food so personally. Parma city centre

Head to: Fidenza

“It’s more than shopping,” she shares. “The Village combines luxury brands, beautiful outdoor spaces and exceptional hospitality.” To make the most of your visit, download the Village app, become a member and collect stars as you move from boutique to boutique. You can even let the Hands-free Shopping service do the heavy lifting for you, available to qualifying members at level 2 and above. Fidenza Village, 43036 Fidenza PLAN YOUR VISIT

Book: Personal Shopping

Anita recommends working with one of the personal stylists-in-residence to capture the best of the boutiques and curate a summer wardrobe. “It helps visitors discover brands and pieces they might otherwise miss, making the experience even more enjoyable.” Fidenza Village FIND OUT MORE

Shop: Coccinelle

Founded in 1978 in Sala Baganza, a diminutive town nestled in the Parma hills, Coccinelle is synonymous with fine leather craftsmanship and feminine silhouettes. Find polished carryalls for city breaks and coastal escapes, crafted in beautifully finessed leathers. Fidenza Village FIND OUT MORE

Shop: Borsalino

Few fashion labels can claim genuine cultural mythology, but Borsalino is one of them. Since Giuseppe Borsalino opened his atelier in Alessandria in 1857, the milliner has dressed screen legends and heads of state across generations through an unwavering commitment to craft. The styles that define summer reflect a way of making that has changed little in over a century and feel even more precious for it. Fidenza Village DISCOVER BORSALINO

Shop: Vilebrequin

What started as a small boutique in St-Tropez in 1971 has become a byword for resortwear. The swimwear is iconic, but the broader edit, from lightweight linen shirts to beach accessories, makes it worth creating a travel capsule around for harbour-side lunches and hidden coves. Fidenza Village BROWSE THE BOUTIQUE