Spread joy and Do Good by joining us for our new charity partnership with Smiley®, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, Smiley® – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.

This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and a pop-up of exclusive product splashed with positivity. With all proceeds donated to Make-A-Wish®Italia Onlus So, get ready for a summer of smiles at Fidenza Village… you’ll bring a smile to those in need.