Spread joy and Do Good by joining us for our new charity partnership with Smiley®, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, Smiley® – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.

This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and a pop-up of exclusive product splashed with positivity. With all proceeds donated to Make-A-Wish®Italia Onlus So, get ready for a summer of smiles at Fidenza Village… you’ll bring a smile to those in need.

Shop the Smiley® x DO GOOD collaboration

Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August. Available for a limited time only.

30 €

The Smiley Company

Black sliders

30 €

30 €

The Smiley Company

Hero tote bag

25 €

The Smiley Company

Beach towel

25 €

The Smiley Company

Black t-shirt

25 €

The Smiley Company

White t-shirt

20 €

The Smiley Company

Bucket Hat L/XL black

20 €

The Smiley Company

Bucket Hat S/M white

TM & © 1971 – 2022 Smiley

Our charity partner

Make-A-Wish®Italia Onlus grants life-changing wishes to children between 3 and 17 of age, suffering from severe illnesses.

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