An unforgettable shopping experience

Where memories are made

Discover Fidenza Village, Milan, one of 12 luxury open-air shopping destinations, part of The Bicester Collection Villages in Europe, China and the US. Explore fashion from the world’s leading designers with year-round savings, experience exquisite hospitality and relax in elegant restaurants… if you don’t come, you’ll never know!

In partnership with

Your exclusive offer

Valid from 1 September 2025 to 30 June 2026 at Fidenza Villaae in Europe for Emirates First Class, Business Class and Premium Economy passengers

  • A 10% saving on purchases

  • Complimentary Hands-free Shopping

  • Access to the Village’s private suite

Your exclusive offer

Valid from 1 September 2025 to 30 June 2026 at Fidenza Village in Europe for Emirates Economy Passengers

  • A 10% saving on purchases

  • A complimentary €10 refreshment voucher for Fidenza Village

Visit the Village websites to discover additional seasonal offer periods and enjoy even more spectacular savings from leading luxury brands.

How to claim your offer

  1. To redeem your 10% saving, simply download your VIP Pass by selecting the relevant Village you wish to visit below, add the QR code to your eWallet and present it in participating boutiques and restaurants.

  2. To redeem Hands-free Shopping and to receive your refreshment voucher, present your VIP Pass at Concierge Services upon arrival at the Village.

  3. To book your access to the private suite, email the Village you plan to visit at least 48 hours in advance using the Guest Services email addresses below.

    *Terms and Conditions apply.

For First Class, Business Class and Premium Economy passengers

Download your VIP Pass below:

For Economy passengers

Download your VIP Pass below:

Guest Services email addresses

To book private suite access for:



Click here for Terms and Conditions


*Reduction is applied to the Village price in participating boutiques and restaurants. This promotion cannot be used in conjunction with any other offer. For full terms and conditions, please click here. Access to the private suite is subject to availability and must be booked 48 hours in advance.

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