Fred Perry - Fidenza Village

Fred Perry, triple Wimbledon champion and best-dressed man in tennis, designed his first shirt in 1952. 70 years later, and it’s just as fresh as it was in the fifties. What inspired Fred also inspired a generation of tennis players. And then inspired a generation of rebels, musicians, film-makers, and full-circle back to sports stars. But always at the heart of it, just above the heart of the player, was the Laurel Wreath. The shirt that you can recognise from across a room, across a dance floor, across a football stadium. One shirt, forever: adopted, never forced. It's not just about pulling on a shirt, it’s a rite of passage. Wearing Fred Perry means more than getting dressed: it’s about finding yourself and finding your people. The Laurel Wreath remains a signature of both individuality and of belonging, from elite sportsmen to fringe subcultures: time passes, people change, trends come and go, but you can always count on the Fred Perry Shirt and its signature embroidery. When you wear the Laurel Wreath, you play your part in the history of Fred Perry. Each new collection builds on the legacy that was started by the man himself. Another chapter in a story of working class roots and winning ways: one more lesson in going against the grain and subcultural solidarity.