The fashion circuit
TRAVEL GUIDE29 июня 2025
As the birthplace of fashion OGs like Prada, Versace and Dolce & Gabbana, it tracks that Milan is home to some of the most stylish people. Here, shopping is sport and eating is life. So, gear up for a long weekend of coffee and carb-fuelled browsing…
Day one – Milan

Contrary to the idea that ‘fashionable people don’t eat’, plans in Milan tend to revolve around food. So, start the way you mean to go on with breakfast at a city institution: Cova. Founded in 1817, this café is known for its delicate pastries and impeccable espresso – ask for a table in the courtyard. From there, grab a picnic from food emporium Peck before heading to Parco Sempione – a 95-acre former hunting reserve – for people watching. Linger over dinner at Il Salumaio di Montenapoleone, before a nightcap in the romantic walled garden of wine bar Associazione Salumi e Vini Naturali.

Fuelled by coffee

Village Price

790 €

RRP

1.490 €

Givenchy

Dress
SAY GOODNIGHT

Portrait Milano – once a 16th-century seminary hidden behind the façades of the fashion district – has become the hottest place to eat, drink and sleep thanks to a restoration by the Florentine Ferragamo family (known for making beautiful shoes).

Fabiana Filippi burgundy belted coat

Village Price

507 €

RRP

780 €

Elisabetta Franchi

Belted coat

Village Price

294 €

RRP

490 €

Missoni

Mini skirt
Borsalini Small trilby hat

Village Price

315 €

RRP

450 €

Borsalino

Trilby hat in spotted melusine felt with small brim
Antonio Marras brown ankle boots

Village Price

395 €

RRP

790 €

Antonio Marras

Ankle boots
INSIDER TIP

Inimitable design extends to interiors too, of course. So don’t miss Casa Amar – this light-flooded showroom was inspired by the artisans’ workshops and local markets of Morocco and offers bold graphic rugs made from silk remnants and a Boucherouite range made from recycled denim.

Day two – Milan

It would be remiss to visit Milan without wandering through the Italy’s oldest shopping arcade – the Galleria Vittorio Emanuele II. Here, the gold-lettered storefronts read like a who’s who of fashion weeks: Louis Vuitton, Prada, Gucci, Saint Laurent, Bottega Veneta, Fendi. From there, wander to the trendy Moscova neighbourhood for something more contemporary at Bea Bongiasca. The Milan-born designer’s distinctive jewellery brand features gold pieces meticulously hand-enamelled in a spectrum of vivid hues.

Gilded walkways
 2Layers Blazer

Village Price

495 €

RRP

825 €

Herno

2Layers Blazer
Maliparmi medium red shoulder bag

Village Price

227 €

RRP

348 €

Malìparmi

Medium shoulder bag
Michael Kors black and  sparkling stones pumps

Michael Kors

Black pumps

YESMILANO City Pass

Museums, attractions, and public transport all in one pass.

Buy now
Day three – Fidenza Village

Head southeast from the city, towards the outskirts of Parma, and you’ll find Fidenza Village, where fashion and food intersect.

Don’t leave without trying the tortellini with nettles at Parmamenu – it’s a local speciality.

Fidenza Village Tax Free Shopping Image
So much more than shopping
Marni dark dress

Village Price

660 €

RRP

1.100 €

Marni

Dress
STYLE TIP

“My style evolves with the seasons, and the cold makes me want something fluid and beautiful, like a patterned dress from Marni” says Lucrezia Worthington, travel journalist and effortlessly elegant dresser. “Italian brands rework archive looks in a way that feels timeless and effortlessly elegant.”

Twinset brown skirt

Village Price

101 €

RRP

155 €

Twinset

Skirt
Ermanno Scervino brown shearling waistcoat

Village Price

3.055 €

RRP

5.550 €

Ermanno Scervino

Waistcoat
MOORER blue down jacket

Village Price

1.525 €

RRP

2.345 €

MooRER

Mondor-Fur men's down jacket

Contacts & Additional Information

Plan your visit

Fidenza Village Via Federico Fellini, 1 Fidenza 43036, Parma (PR)

Jimmy Choo

Women's Kix 65 heeled boots
FOODIE SPOT

Of course, this is about fashion and food, so be sure to sample the region’s famed Parma ham and parmesan cheese – best found at a traditional salumeria – and a glass of the region’s famous Lambrusco. Locals and visitors alike flock to Ombre Rosse, a charismatic wine bar.

Day four – Parma

Nearby Parma is the best base for exploring the beautiful Emilia Romagna region – or the long stretch of sandy coastline, known as the Riviera Romagnola, further afield. The city is less flashy than the country’s fashion capital, but with just as much personality. Stay the night at the Grand Hotel de la Ville, built in the palatial style of Parma. Cultural highlights are neatly packaged into the Palazzo della Pilotta, a complex housing the National Gallery, Farnese Theatre and Duomo.

Sunny strolls
Marni patterned knit

Village Price

775 €

RRP

1.295 €

Marni

Crew neck sweater
Borsalino black hat

Village Price

347 €

RRP

510 €

Borsalino

Hat

Village Price

91 €

RRP

130 €

Polo Ralph Lauren

Men's heritage aera sneakers

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Eat. Drink. Shop. Repeat

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