Spread joy and DO GOOD by joining us for our new charity partnership with Smiley®, launching 1 July. Created in 1972 by French journalist Franklin Loufrani, Smiley® – and its signature yellow smile – has evolved from a feel-good news campaign into a lifestyle brand that symbolises defiant optimism in pursuit of a free-thinking, forward-moving and happier global society.

This summer, we’ve joined forces with the feel-good brand to bring you smile-inducing installations in the Village, fun foodie offerings and a pop-up of exclusive product splashed with positivity. With all proceeds donated to L’ENVOL – a worldwide community of camps that help children with serious illnesses and their families – we’re working to unlock futures for women and children, wherever they’re born. So, get ready for a summer of smiles at La Vallée Village… you’ll bring a smile to those in need.

Shop the Smiley® x DO GOOD collaboration

Find beach-ready accessories, T-shirts and this season’s oversized tote bag in this mood-boosting collection – plus fun back-to-school essentials dropping in August. Available for a limited time only.

25 €

The Smiley Company

Black sliders

20 €

The Smiley Company

Hero tote bag

23 €

The Smiley Company

Beach towel

25 €

The Smiley Company

Black t-shirt

25 €

The Smiley Company

White t-shirt

20 €

The Smiley Company

Bucket Hat L/XL black

20 €

The Smiley Company

Bucket Hat S/M white

15 €

The Smiley Company

Water bottle

Bring a smile to those in need

This summer’s takeover from Smiley® builds upon a long-standing commitment from La Vallée Village and The Bicester Collection to Do Good. In this shared mission, we're supporting L’ENVOL by SeriousFun – a worldwide community of camps that help children with serious illnesses and their families experience all that life has to offer – by donating 100% of proceeds to charity.

Support L'ENVOL

TM & © 1971 – 2022 Smiley