The fashion circuit
TRAVEL GUIDE29 June 2025
As the birthplace of fashion OGs like Prada, Versace and Dolce & Gabbana, it tracks that Milan is home to some of the most stylish people. Here, shopping is sport and eating is life. So, gear up for a long weekend of coffee and carb-fuelled browsing…
Day one – Milan

Contrary to the idea that ‘fashionable people don’t eat’, plans in Milan tend to revolve around food. So, start the way you mean to go on with breakfast at a city institution: Cova. Founded in 1817, this café is known for its delicate pastries and impeccable espresso – ask for a table in the courtyard. From there, grab a picnic from food emporium Peck before heading to Parco Sempione – a 95-acre former hunting reserve – for people watching. Linger over dinner at Il Salumaio di Montenapoleone, before a nightcap in the romantic walled garden of wine bar Associazione Salumi e Vini Naturali.

Fuelled by coffee
PINKO Navy cropped long-sleeve sweater with wide neckline and three large gold decorative buttons at fitted waist

Village Price

149 €

RRP

225 €

PINKO

Button-up jumper
SAY GOODNIGHT

Portrait Milano – once a 16th-century seminary hidden behind the façades of the fashion district – has become the hottest place to eat, drink and sleep thanks to a restoration by the Florentine Ferragamo family (known for making beautiful shoes).

Tommy Hilfiger Dark indigo denim jacket with button front, chest flap pockets, contrast stitching and long sleeves, laid flat on white background

Village Price

132,90 €

RRP

189,90 €

Tommy Hilfiger

Denim jacket

Village Price

172 €

RRP

215 €

Polo Ralph Lauren

Men's mesh-knit cotton half-zip jumper
Karl Lagerfeld Black leather tote bag with long handles and a small gold "K" logo centered at the top.

Village Price

229,95 €

RRP

349,95 €

KARL LAGERFELD

K/Lock tote bag
Timberland Side profile of a brown leather mid-top sneaker with laces, dark padded collar and white rubber sole on white background

Final Price

99,90 €

Village Price

129,90 €

RRP

186 €

Timberland

Boots
INSIDER TIP

Inimitable design extends to interiors too, of course. So don’t miss Casa Amar – this light-flooded showroom was inspired by the artisans’ workshops and local markets of Morocco and offers bold graphic rugs made from silk remnants and a Boucherouite range made from recycled denim.

Day two – Milan

It would be remiss to visit Milan without wandering through the Italy’s oldest shopping arcade – the Galleria Vittorio Emanuele II. Here, the gold-lettered storefronts read like a who’s who of fashion weeks: Louis Vuitton, Prada, Gucci, Saint Laurent, Bottega Veneta, Fendi. From there, wander to the trendy Moscova neighbourhood for something more contemporary at Bea Bongiasca. The Milan-born designer’s distinctive jewellery brand features gold pieces meticulously hand-enamelled in a spectrum of vivid hues.

Gilded walkways

Village Price

104 €

RRP

149 €

Polo Ralph Lauren

Women's Charmeuse asymmetrical blouse
High-waisted black wide-leg trousers with gold decorative buttons along both hips, shown on a white background.

Village Price

139,95 €

RRP

219,95 €

KARL LAGERFELD

Trousers with buttons
Stella McCartney Small brown snakeskin-patterned leather handbag with top handles, detachable shoulder strap and silver padlock charm on white background

Stella McCartney

Small brown bag with a snake print

YESMILANO City Pass

Museums, attractions, and public transport all in one pass.

Buy now
Day three – Fidenza Village

Head southeast from the city, towards the outskirts of Parma, and you’ll find Fidenza Village, where fashion and food intersect.

Don’t leave without trying the tortellini with nettles at Parmamenu – it’s a local speciality.

Fidenza Village Tax Free Shopping Image
So much more than shopping
Luisa Spagnoli Brown and black glen plaid double-breasted blazer with wide lapels and six dark buttons, long sleeves, and welt pockets, shown front-on.

Village Price

331 €

RRP

510 €

Luisa Spagnoli

Double-breasted jacket
STYLE TIP

“My style evolves with the seasons, and the cold makes me want something fluid and beautiful, like a patterned dress from Marni” says Lucrezia Worthington, travel journalist and effortlessly elegant dresser. “Italian brands rework archive looks in a way that feels timeless and effortlessly elegant.”

Village Price

76 €

RRP

109,95 €

BOSS

Shirt
Piquadro Teal rectangular leather briefcase with top handles, front pocket, zipper pulls, and small silver brand logo centered on white background

Village Price

202 €

RRP

313 €

Piquadro

Leather folder
Adidas Pair of mint green running shoes with bright yellow stripes and thick lightstrike pro soles, side view stacked vertically

Village Price

175 €

RRP

250 €

adidas

Adizero pro4 for Women

Contacts & Additional Information

Plan your visit

Fidenza Village Via Federico Fellini, 1 Fidenza 43036, Parma (PR)

Boss Dark navy men's two-piece suit jacket and matching trousers laid flat, single-breasted blazer with notch lapels and two buttons.

Village Price

489 €

RRP

699 €

BOSS

Suit
FOODIE SPOT

Of course, this is about fashion and food, so be sure to sample the region’s famed Parma ham and parmesan cheese – best found at a traditional salumeria – and a glass of the region’s famous Lambrusco. Locals and visitors alike flock to Ombre Rosse, a charismatic wine bar.

Day four – Parma

Nearby Parma is the best base for exploring the beautiful Emilia Romagna region – or the long stretch of sandy coastline, known as the Riviera Romagnola, further afield. The city is less flashy than the country’s fashion capital, but with just as much personality. Stay the night at the Grand Hotel de la Ville, built in the palatial style of Parma. Cultural highlights are neatly packaged into the Palazzo della Pilotta, a complex housing the National Gallery, Farnese Theatre and Duomo.

Sunny strolls

Village Price

696 €

RRP

899 €

Polo Ralph Lauren

Women's suede Moto jacket
K-way Navy blue hooded rain jacket with black inner hood, rainbow-striped front zipper and small triangular logo on chest.

Village Price

110 €

RRP

170 €

K-Way®

Zip-Up jacket
Birkenstock Blue suede slide sandal with a wide adjustable strap, cork footbed and black textured sole, shown at slight angle.

Village Price

100,75 €

RRP

155 €

Birkenstock

Kyoto

Can’t shake the feeling of wanderlust?

We’ve more Villages across Europe and travel inspiration aplenty…

READ OUR GUIDES
Eat. Drink. Shop. Repeat

Be inspired