The world's best brands, the world's best prices
Savour an open-air shopping experience with an ever-evolving edit of fashion, art and gastronomy
Discover Fidenza Village, located just one hour from Milan and Bologna and 20 minutes from Parma, in the heart of the Food Valley.
Explore the Village’s exceptional hospitality with a range of bespoke services, including Hands-free Shopping, Personal Shopping, a dedicated concierge and more.
Your exclusive offer
Valid for Nexi cardholders
10% off on your shopping*
Hands-Free Shopping
Become a member
Discover a new world of personalised rewards and experiences tailored especially to you.
*Terms and Conditions
Reduction is applied to the Village price in participating boutiques. 10% saving cannot be used in conjunction with any other offer, including Private Sale offers. For VIP Pass terms and conditions, please click here.
By Shopping Express®
Until 2 February, book our complimentary Shopping Express® service for travel from the centre of Milan to Fidenza Village.
Book your free ticket
The Extraordinary Sale
Embrace that new year refresh with our choice from the best brands with reductions up to 70% on the Fidenza Village price during The Extraordinary Sale.
Highlights from the Village
Getting here
From directions and opening hours to guest services, this is all you need to know for a great day out.
Plan your visit