The art of Italian design needs no introduction. A long lineage of esteemed fashion houses and solus designers has earned it a reputation as a global powerhouse – one which has mastered comfortable yet refined ready-to-wear collections of effortless appeal. And if Milan’s annual stake as one of the “Big Four” fashion week hosts doesn’t say enough, turn to the long list of Italian brands ( Eleventy, Marni, Missoni, Ermanno Scervino, ETRO and Rene Caovilla, to name a few ) you’ll find amongst Fidenza Village’s curation of sought-after fashion boutiques.

Best known for cured meats, Parmigiano Reggiano cheese and a long list of other foodie favourites, it’s no surprise that Parma – a UNESCO Creative City of Gastronomy – sets the stage for delicious offerings at the Village. Among them are new openings – Panino Giusto, an award-winning sandwich pop-up – and Lievità, Italy’s first sustainable pizzeria chain. Beyond these, restaurants such as Parma Menù and Signorvino (boasting more than 1,500 Italian and international wines) have become flagships for authentic Italian practice and delicious, locally sourced ingredients.

Nestled in the breathtaking Emilia Romagna region, Fidezna Village is just a stone throw from some of Italy’s most spectacular sights. Milan, the style capital, dazzles with iconic architecture, while the rolling hills of Terre Verdiane offer a serene escape. This area, home to legends like Giuseppe Verdi and motorsports giants Ferrari, Maserati and Lamborghini, blends cultural richness with natural beauty. With charming local eateries and picturesque strolls, it’s the perfect place to unwind after a day of exploring your favourite boutiques.

Milan’s art and design scene is a vibrant tapestry of Renaissance masterpieces and contemporary wonders, featuring treasures from the likes of Michelangelo, Leonardo da Vinci and more. The city is a true haven for art lovers – and is echoed in the vibrant façades of Fidenza Village, now home to more than 28 unique works of art. Each year, our StreetArt Festival transforms the Village into an open-air gallery, showcasing bold, imaginative creations at every turn. From Fidia Falaschetti’s whimsical sculptures to Sten and Lex’s intricate stencils, this celebration of creativity is a must-see.